![]() ![]() If the size of a beacon device does not matter to you to track other beacons, then consider parent beacons. You can track indoors and run proximity campaigns even in adverse environmental conditions. AI is based on machine learning, so it can sense various gestures and movements of customers.ĭo you want your beacon device to be resistant to external factors, such as UV, water, dust, etc? Then, dedicated beacons make an ideal option for you. The applications of AI can be seen in almost every field today, and beacons are no exception. It can be used for proximity marketing and asset tracking.Īre you looking to buy the smallest beacon device available? Then, you can consider a sticker beacon that can be used to track assets. A USB beacon device comes in the same size as a flash drive. A video beacon is used for digital signage as well.Īre you searching for an easy-to-configure, portable, and small beacon device? Then, USB beacons would serve your purpose. A screen is plugged into video beacons to show personalized deals to individual customers. Have you ever come across a digital display board in front of a food joint? I am sure you have! These display boards leverage the power of video beacons. ![]() It can also send proximity marketing messages to the smartphones of potential customers. Have you seen a Wi-Fi router? A standard beacon device comes in the same or smaller size than that of a Wi-Fi router. When it comes to indoor tracking, standard beacons come as an ideal solution. Small beacons are rather handy to carry anywhere to track assets and run proximity marketing campaigns. These beacons are also known as portable beacons, as they are available in the size of a big sticker. So, are you interested to know about the most popular types of beacons? Let us talk about it now: That is why you need to be specific about your requirements regarding the applications, size, battery life, and the degree of resistance to external factors. When it comes to buying a beacon device, many options are available in terms of scale and type. In other words, you should try to convince your users to keep the Bluetooth turned on to get the benefits of a beacon device. However, what if a user chooses to keep the Bluetooth off? It won’t be possible for a beacon-based system to send personalized campaigns to the user’s smartphone.Ī brand can encourage users via sending notifications about the applications and advantages of the beacon-based system. Moreover, a user must keep the smartphone’s Bluetooth on to receive push notifications from beacons. User’s permission is mandatory for a beacon-based system to reach out to their smartphones. The beacon standard in Google is called Eddystone whereas it is known as iBeacon in Apple. Smartphone configurations to receive notifications from beacon:Īndroid smartphones must have Android 4 or higher and iOS smartphones need to have an iOS 7 or higher to receive push notifications from the beacon device. Hence, you need to hire software engineers to get the system configured. In short, it is a complex process to configure a beacon-based system. Once users enter the area of an IoT network configured with beacons, they receive pop-up messages on their smartphones.Īnd you already know that a specific application (either branded or third-party) needs to be installed on a user’s smartphone to receive the notification from a beacon-based system.Ī beacon-based system comprises an SDK (Software Development Kit), at least a beacon device, and back-end management tools. In short, you need to cater to all the above three conditions to ensure success with a beacon-based system. Moreover, a mobile application and user’s permission to send campaigns are also required. Beacons can even help customers in navigation inside the store.ĭo you want to leverage the power of a beacon-based system? Then, you need a minimum of one beacon device. It is not the end of the list of beacon applications. We all know how acquiring customer data is significant to run personalized campaigns and get to know a customer better to serve better.īeacons play a crucial role in this regard, so a business should use these devices to run effective marketing campaigns. A smartphone spots beacons once it starts receiving a signal. However, a smartphone must have a specific application installed on it to receive the signal.Ī beacon transmits signals around every one-tenth of a second. It keeps on broadcasting radio signals to all smartphones nearby. Companies have been implementing unique marketing strategies to draw potential customers’ attention.Īnd one of such innovative marketing campaigns is done by leveraging the power of the beacon, which is a tiny Bluetooth device. A business cannot expect to grow and reach target customers without running marketing campaigns. ![]()
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